digital Marketing

About the course

Digital Marketing helps organisations improve their organic search results, extend their reach and increase  opportunities for people to link to their Business while Web analytics is a powerful tool that helps  organizations improve customer satisfaction, identify patterns and trends, and make smarter business  decisions.

Smart Professional program in Digital Marketing trains students in one of the most in-demand skills in  digital space today – Digital/Online Marketing. This course allows students to learn the essentials in  Building Next Generation Websites, SEO (Search Engine Optimisation), SEM (Search Engine Marketing),  Mobile Marketing, Email Marketing and Analytics through hands-on experience creating and executing the  online marketing campaigns.

 

Industry

India’s digital advertisement market is expected to grow at a compound annual growth rate (CAGR) of 33.5 per cent to cross the Rs 25,500 crore (US$ 3.8 billion) mark by 2020.*

Delivery Pattern

  • 2 hours per day, 3 days a week
  • The course comprises of recommended practice hours for every module. Students are advised to self  practice these hours at lab or home.
  • For practice at centre labs the student has to book lab in advance

Target Segment

Undergraduates/ Graduates

Working Professionals

Post Graduates, MBA

Module

Building Next Generation Web Sites

Marketing Principles

Search Marketing

Search Optimization

Display Advertising

Email Marketing

Mobile Marketing

Analytics

Project

Total Hours

 

Duration

(Instructional Hours)

40

8

20

20

24

2

12

16

28

170

Practise Hours

12

4

8

8

12

0

4

6

0

54

Learning Objectives

  • Use  HTML5/CSS3/JavaScript to implement well-structured Web sites
  • Demonstrate the understanding of Digital marketing and media concepts
  • Effectively run advertisements on Search Engines
  • Get website listed for top search engine results
  • Implement best practices for creating, measuring, and optimizing display ad campaigns
  • Effectively build your users lists, deliver e-mails & generate relevant clicks
  • Understand mobile marketing measurement and analytics
  • Make business decisions from the metrics available in Digital Media

Practice makes perfect

We know about your hectic schedule. We also know the only way you truly understand a subject is by practicing it in a real environment. This is why we’ve set a playground area that’s full of hours of exercises, questions and challenges. It even has a gaming section. 

Career Opportunities

SEO Professional

Digital Marketing Professional

Data Analytics Professional

SMO Specialist

Learn from the very best

Join our course and start building the most wanted career available today. We make sure every class is easily understood, and that all students reach the same level of expertise needed for today’s hi-tech industry.

Working hours

Monday- saturday (any 3 days a week):8:00-18:30 Hrs (Phone until 17:30 Hrs)

We are here

ONE|Learning Edusphere Pvt. Ltd Flat no. 403 ALMAS STAR TOWER BURLINGTON CROSSING 28, Vidhan Sabha Marg, Next to Dr. S.K Jain Clinic Lucknow -226001

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